From $50K to $500K a month
for Shelvas.
Prepared by DTC Nova for shelvas.com. Meta Ads and creative strategy as the engine, with Google Ads and email ready when you want them.
One channel, run properly — then we add the rest.
Meta Ads management
Account restructure, daily optimisation, scaling framework built for a high-intent safety product.
Creative strategy
We own angles, hooks and briefs. Your in-house team films the real UGC — we tell it exactly what to shoot.
Reporting & access
Weekly reporting and direct access to your lead strategist. No account managers in between.
- 01
Rebuild the creative library around fear-relief and family peace of mind, not features.
- 02
Restructure the Meta account so spend goes to what actually holds profitable.
- 03
Set a weekly creative cadence your in-house team can film without slowing down.
Step by step. In the right order.
Onboarding
- —Ad account, pixel and tracking review
- —Audit current Meta campaigns at ~$500/day
- —Creative library and winner/loser breakdown
Rebuild
- —Clean account structure for Meta
- —First creative briefs to your in-house team
- —Test new angles against current best performer
Scale
- —Raise spend on what holds profitable
- —2–4 new creatives per week in rotation
- —Weekly reporting with the strategist
Expand
- —Add Google Ads to capture branded demand
- —Add email flows and campaigns if bundled
- —Push toward the $500K/month target
Clear pricing. Skin in the game.
Meta Ads + creative strategy together is the best deal: a low flat fee, and we only get paid more as we scale you.
- —Meta Ads management
- —Creative strategy & briefs
- —Weekly reporting + strategist access
- —We only earn more as you scale
- —Angles, hooks and shot-by-shot briefs
- —Your team films, we direct
- —No media buying, no performance fee
- —Search & Shopping build
- —Brand + non-brand split
- —Feed and Merchant Center setup
- —Flows: welcome, cart, post-purchase
- —Weekly campaigns
- —Retention reporting